We map the calendar and the audience before the first show, shoot it through the run, then run the paid spend on Meta that puts the right rooms in front of the people who book them. Reported every month, in your own account.
You throw a great show and the footage ends up in a drive. The reels go up when someone remembers. The next booking still comes from word of mouth and luck. The work is there; nothing is aimed at finding the next client. That is the gap we close.
Plenty of brands just want the content. The ones chasing new rooms want the whole machine behind it. Both start the same way, with a camera at your show.
We shoot the show, cut the hero reel, and grab the cover stills, all sized to format and handed over ready to post. You run the marketing from there.
For brands that already have a marketing hand.
Brief the contentEverything in content, plus the paid campaign that turns it into enquiries and bookings. We plan it, run the ads from your own Meta account, and report what came back.
What most AV brands take.
Brief the campaign
Before a camera comes out, we work out what the show can do for the brand. Which rooms you want to fill, which buyers you want in them, what a booking is actually worth. The campaign is built backward from that.
We map the shoot to the calendar and the campaign. The bump-in moments, the hero frames, the angles that cut to vertical and hold a thumb. Planned before the build.
Crew on the truck-off, cameras to the cue stack. One pass captures the hero reel and the stills, by a crew that reads a lighting cue on a calm, safe set.
Edited for paid from the first frame. The hook in the first second, captions sized to the feed, the same coverage cut to 9:16, 1:1 and 16:9. Built to be tested, not just posted.
We launch on Meta from your own account. Cold audiences to find new rooms, retargeting to warm the ones who looked, A/B tests on the creative so the spend follows what works. The Meta Pixel wired to track it.
The Meta ads manager and the Pixel read against what counts. Enquiries, bookings, cost per lead, the rooms filled. A plain monthly report on what the spend returned, and where next month points.
Creates demand. We put the reel in front of rooms that have never heard of you, sized and hooked for the feed. This is where new bookings get found.
Closes the warm ones. The people who stopped to watch get brought back and pointed at the next step, so the spend lands where the intent already is.
One Meta account, one campaign across Instagram and Facebook. We move the budget to whichever creative is bringing the work, and cut what is not.
Yes - that is how we normally work. We run on a retainer that covers the run: we are with you across the shows, capturing the hero reel and the cover stills each time, and the campaign keeps moving between dates. Touring is the default, not the exception.
We run it. The posting and the paid spend are built and managed inside your own Meta account. You can keep posting in-house if you would rather, but most AV brands hand us the whole loop.
For most AV brands, AUD $15-40 a day is a sensible starting floor. We test for two weeks, then scale to what produces. The spend sits in your own Meta account as your line item; our fee is separate; you see every dollar against every result.
Monthly: what ran, what it cost, and what it brought back, read in the Meta ads manager. Enquiries and bookings where the path is trackable (forms, link clicks, calls off the ads); where it is not (a promoter who books by DM) we are straight about what we can and cannot attribute, and read the leading signs instead. No vanity metrics, no invented numbers.
The media budget sits in your own Meta account, as your line item. Our fee covers the work, not the spend. You see every dollar against every result.
Social compounds; it does not move in a single burst. We work on an ongoing retainer so the cadence can build and the spend can find its audience. We set the terms with you in the brief.
The retainer is built around your calendar. We cover the shows across the run and keep the campaign moving between the dates, so the marketing tracks the touring instead of stopping between it.
